79567 -Go To Market Manager - HP

Location: Austin, Texas, US

Company: Advanced Micro Devices

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What you do at AMD changes everything 

At AMD, we push the boundaries of what is possible.  We believe in changing the world for the better by driving innovation in high-performance computing, graphics, and visualization technologies – building blocks for gaming, immersive platforms, and the data center. 

Developing great technology takes more than talent: it takes amazing people who understand collaboration, respect, and who will go the “extra mile” to achieve unthinkable results.  It takes people who have the passion and desire to disrupt the status quo, push boundaries, deliver innovation, and change the world.   If you have this type of passion, we invite you to take a look at the opportunities available to come join our team.

GTM Marketing Manager – HP


The Go-To-Market (GTM) Marketing Manager will develop HP (OEM) /AMD co-marketing strategy, priorities and implement marketing programs that impact AMD’s and OEM’s marketing and sales goals. The GTM marketing manager will create, deepen and broaden relationships with key marketing, alliance and product partners within OEM.



The candidate will need to be prepared to jump in, take the lead and learn quickly. The candidate will have the ability to communicate effectively, plus be highly organized and have interpersonal skills. The candidate will need to effectively understand OEM objectives and translate AMD’s objective into relevant co-marketing strategy.



  • Extend AMD’s reach through increased strategic co-marketing initiatives
  • Create strong links and relationships between AMD and OEM consumer marketing engines, Alliances and launch teams
  • Develop and manage WW co-marketing funds and program terms; Communicate strategy and fund guidelines to regions and own WW plan roll-ups
  • Align AMD planning cycles with OEM’s timelines and drive AMD brand and value proposition within OEM led content and consumer marketing engine
  • Work and collaborate in lockstep with AMD Global Account Management teams and Regional teams to drive co-marketing programs designed to drive demand and sales velocity through several channels including digital, retail, training, events and more.
  • Be the primary interface representing the OEM within AMD’s internal marketing forums to drive OEM’s needs internally and be the primary marketing interface directly with the OEM representing AMD
  • Ensure that OEM is represented in AMD’s marketing efforts (product launches, website, etc.) and lead execution of launch activities of key platforms
  • Be knowledgeable about the dynamics of the OEM’s organization to understand their goals, pain points, and opportunities to better enhance AMD’s marketing effectiveness & integration within OEM campaigns
  • Ensure timely and relevant communications about AMD products and other updates to the OEM marketing, Alliances and product contacts
  • Work with AMD’s teams and with OEM to measure the effectiveness of programs and be able to apply learnings for future programs



  • Self-motivated and prepared to jump in and lead
  • Exceptional presentation, communication and storytelling ability in presentation formats and verbally
  • A proven track record of keeping projects on schedule and within budget
  • Strong background in marketing fundamentals (Budget and contract management experience)
  • A strong and in-depth understanding of OEM marketing and sales structure and their ways of operations
  • Experience in a customer-facing or account management role
  • Ability to meet challenging timelines
  • Continuous improvement mindset
  • Thorough understanding of current marketing strategies, digital platforms, and trends
  • Experience utilizing market research and market data to develop marketing strategies and programs
  • Creative problem solving and accountability
  • Sharp, responsible, and highly organized
  • Ability to plan and prioritize multiple tasks effectively



  • Bachelor’s Degree in Business or Marketing preferred


Requisition Number: 79567 
Country: United States State: Texas City: Austin 
Job Function: Go to Market


AMD does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services. AMD and its subsidiaries are equal opportunity employers. We consider candidates regardless of age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status. Please click here for more information.

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