GTM Marketing Manager - Gaming Solutions and OEM-77613

Location: Markham, Ontario, CA

Company: Advanced Micro Devices

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What you do at AMD changes everything 
 

At AMD, we push the boundaries of what is possible.  We believe in changing the world for the better by driving innovation in high-performance computing, graphics, and visualization technologies – building blocks for gaming, immersive platforms, and the data center. 
 

Developing great technology takes more than talent: it takes amazing people who understand collaboration, respect, and who will go the “extra mile” to achieve unthinkable results.  It takes people who have the passion and desire to disrupt the status quo, push boundaries, deliver innovation, and change the world.   If you have this type of passion, we invite you to take a look at the opportunities available to come join our team.
 

 

 

GTM Marketing Manager – Gaming Solutions and OEM

 

THE ROLE:

Reporting into Senior GTM Manager, Gaming Solution Marketing, you will work across our portfolio of gaming products and software, and with cross-functional teams in client and graphics business units, sales and marketing. You will be expected to develop marketing strategies and tactics that best position AMD gaming solutions while addressing each OEM’s needs and represent AMD in front of key partners and customers.


 

THE PERSON:

As the GTM Marketing Manager on the Gaming Solutions Marketing team, you will lead the creation of marketing campaigns and programs for new AMD Gaming Solutions. You will also lead on gaming go-to-market campaigns in partnership with AMD’s key OEM partners: Dell, HP, Acer, Asus, MSI and Lenovo. In collaboration with OEMs, you will play an active role in driving campaigns and co-marketing programs that impact the marketing and sales goals for both AMD and the OEMs, focusing on laptops and desktops targeted for gamers with AMD Ryzen processors, Radeon graphics and AMD software. 

 

KEY RESPONSIBILITIES:

  • Develop marketing strategy, segmentation and targeting of marketing campaigns for AMD gaming solutions working closely with AMD Gaming Solution business development team
  • Oversee development and implementation of gaming marketing campaigns for the organization ensuring they are effective and designed to support AMD’s business goals
  • Ensure marketing campaigns are delivered on time and within budget
  • Lead creation of gaming GTM campaigns for AMD’s OEM partners featuring key hero laptop and desktop systems with Ryzen processors and Radeon graphics
  • Collaborate and work closely with AMD Global Account Management teams, Consumer OEM GTM team, and Regional teams to develop custom marketing programs with each OEM, designed to elevate the AMD gaming brand and drive unit sales through various marketing channels (online, email, social, events, retail, training, and more)
  • Identify opportunities to enhance and improve AMD’s marketing effectiveness and integration with OEM campaigns and marketing efforts
  • Measure and assess the effectiveness of implemented programs and campaigns to improve future OEM marketing activities  

 

PREFERRED EXPERIENCE:

  • 10+ years of experience in marketing, preferably with experience working in a global, matrixed organization
  • In-depth understanding and knowledge of the PC and gaming market
  • Thorough understanding of current marketing strategies, digital platforms, and trends
  • Experience using market research and market data to develop marketing strategies and programs that address challenges and obstacles
  • Proactive, accountable, organized and possesses exceptional problem-solving skills – able to work on multiple on-going projects and prioritize effectively
  • Exceptional communication skills, with the ability to produce clear and well-structured presentations and deliver it verbally to internal and external stakeholders of all levels

 

 

ACADEMIC CREDENTIALS:

  • University degree in engineering or marketing
  • MBA is a plus

 

LOCATION:

Markham Canada


AMD does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. AMD and its subsidiaries are equal opportunity employers and will consider all applicants without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. EOE/MFDV

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Requisition Number: 77613 
Country: Canada State: Ontario City: Markham 
Job Function:Go to Market
 

 

AMD is an inclusive employer dedicated to building a diverse workforce. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Any applicant who requires accommodation should contact AskHR@amd.com.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services.

 

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